What is Technical SEO?
Technical SEO focuses on improving the technical aspects of your website to help search engines crawl, index, and render your pages more effectively. It's the foundation that supports all other SEO efforts.
Site Speed and Core Web Vitals
Google's Core Web Vitals measure loading performance (LCP), interactivity (INP), and visual stability (CLS). Optimizing these metrics directly impacts your rankings and user experience.
Mobile-First Indexing
Google primarily uses the mobile version of your website for indexing and ranking. Ensure your site is fully responsive and provides an excellent experience on all devices.
XML Sitemaps
Submit an XML sitemap to Google Search Console to help search engines discover and index all your important pages. Keep your sitemap updated as you add new content.
Robots.txt
Use robots.txt to control which pages search engines can crawl. Be careful not to accidentally block important pages from being indexed.
SSL/HTTPS
HTTPS is a confirmed ranking factor. Ensure your entire website uses HTTPS with a valid SSL certificate. Most hosting providers offer free SSL through Let's Encrypt.
Structured Data (Schema Markup)
Add schema markup to help search engines understand your content better. This can result in rich snippets in search results, increasing click-through rates.
Canonical Tags
Use canonical tags to prevent duplicate content issues by telling search engines which version of a page is the primary one.
Need a technical SEO audit? Contact me to identify and fix technical issues on your website.